The Fremantle trend - in 1960 : a consumer and economic research of Fremantle, W.A. and surrounding districts

DESCRIPTION

Corporate AuthorWestern Public Relations. Market and Consumer Research Section; Fremantle (W.A. : Municipality). CouncilDescription Results and analysis of a survey undertaken on behalf of the Fremantle City Council to: measure the pattern and trends of buying habits among the consumer public available to Fremantle as a major retail shopping centre, learn the reasons for the current pattern and trends in consumer buying in and around Fremantle, measure the extent, movement, disposition and employment of the consumer public surrounding Fremantle, report any other relevant facts and general statistics of the Survey Area, indicate the viability for new captial investment in the retail field or any other field of enterprise in the light of the foregoing. The survey provides an analysis of the consumer public to assess its extent, incomes, spending habits, and shopping preferences from all aspects, also to learn its attitudes toward Fremantle as a shopping centreImprintPerth, W.A. : Western Public Relations , 1960.Collation80 p. ; 27 cm.LanguageEnglishNotes Archival copy held offsite with Council Archives.PC0950Dewey Class658.83Publication FormatReport

COPIES

Barcode30118000188452LocationReference Collection

SubjectConsumer behaviourRetail tradeSurveys (market research)CollectionPublications Collection

ACCESS

Request AccessPlease email the Fremantle History Centre: lhc@fremantle.wa.gov.au